What is a Brand Ambassador?
A brand ambassador is someone who is paid to endorse or promote a company’s products or services.
Next Steps
1) Advertise
Design criteria for the program — Ex. Social Media Requirements include posting X amount of times per week
If the criteria is met, the ambassador is paid X amount of money or is offered discounts/free access to the product or service being advertised (this ensures that the ambassador can promote the product or service)
2) Choose People
Choose individuals who embody the ideal consumer. For example, Athleisure Attire companies choose athletes to promote their products
3) Make a Contract
Develop a contract stating the criteria mentioned above and sign on members to the ambassador team
Determine what the posts can and can not include — content strategy
Determine how often to post and on what social media platforms
Create Content
Devise creative content for the ambassadors to post
Ex. Canva Templates
