Instagram Marketing
A quick and easy 4-step guide on how to take advantage of your Instagram platform and increase customer engagement
Next Steps
1) Analyze Account
For each post made, use View Insights to analyze by how much followers and profile visits increased as well as where the most outreach came from (hashtags, explore page, home page)
Use Promote to pay a small fee to have your desired post sponsored and shared to more audiences on the Instagram platform
Find your own unique strategy and routine that engages your customer audience the most. (ex. videos, stories, hashtags, promotions, & collaborations!)
2) Engage Followers
Engage with your followers! Post them frequently on stories when they tag you with merchandise, do a LIVE IGTV of your store and show the COVID-19 health precautions you have taken and new inventory
Don’t follow random people. Target your audience to people on your client list, frequent customers, local businesses similar to yours to increase follow backs
Post consistently (at least once a week) with fun videos and attention grabbing content that will push someone from liking a post to following the account.
